DEPARTMENTS

TRENDRESEARCH

Our Trend & Strategy division tracks shifts in culture, consumer behaviour, and the market to help shape products with lasting value.

Through forecasting, competitor analysis, and strategic positioning, we turn insight into clear direction and stronger product decisions.

DESIGN / STYLE

Our designers turn ideas into shapes with attitude.

From early concepts and seasonal direction to sketching, rendering, and collection building, they create products that balance culture, function, with a strong point of view.

SOURCING

Our material archive is in constant motion — updated seasonally with new leathers, textiles, colours, and components sourced from across the industry.

LABORATORY

Behind every product is a development process shaped by precision, technical thinking, and attention to detail —

combining last and mold development, prototype building, technical specifications, and digital tools to turn ideas into functional products ready for production.

GRAPHICS

Our Graphic Design division shapes the details that give a brand its identity — creating logos, packaging, outsole graphics, apparel prints, and presentations that feel consistent, considered, and connected to the product.